Monthly Archives: February 2012

Networking? How’s it working?- A look into sample distribution and promotion.

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When I first decided to start my own business a very important question quickly arose; How do I get the word out?

I figured that I would just have to put my products up for sale, hope the word got out and “make it rain” flyers and calling cards wherever I went. It was not until I sought the advice of a friend (who runs a small bakery from her home) that I learned about networking, circles and teams. Groups of small business owners, who come together to promote each others businesses on the net. These groups seem pretty prevalent in the internet business community. They run on the idea of shared promotion. Even competitors band together to  share facebook & Etsy.com pages and spread the word for one another, the goal being the greatest amount of exposure possible.

My friend was quick to recommend one Traci Porczynski of Quakertown PA, and her promotion company, Sampler Villiage. Joining “the Villiage” has been a huge help in networking and advertising The Sleepy Poppy Shop.

Traci started Sampler Village  in 2009. A long time crafter, Traci found a way to combine her passion and know-how and turn it into a profitable business that allowed her to have a career and still be an involved stay at home mom.

The basis of Sampler Village is the Sampler Boxes Traci sells each month to potential buyers. Each box contains a wonderful assortment of samples of handmade goods which are available for sale on the internet. Traci’s boxes come in several sizes and include samples of makeup, lotions, candles, soaps, greeting cards, jewelry, hair accessories, art and, much more. She even has a line of “Yummylicious” edible sampler boxes for sale each month which include samples of cookies, artisan candies, chocolates and tons of other treats. Each sample comes with information on where to purchase full sized versions of the sample product and where buyers can go to see what else the featured company has to offer.

I myself have participated in the boxes a few times already and enjoyed the experiences. There is no fee to join other than the cost of  making your samples. In exchange for the samples featured in the boxes Traci promotes her clients products constantly via her own high traffic website, twitter, Facebook and of course the distribution of the sampler boxes to potential buyers around the U.S.A and Canada.

I have found it quite beneficial and would recommend any new seller of homemade crafts and goods to join a team, circle or group such as this one, though I am partial to the Village .

Something that Sampler Village offers that I have found so very valuable is the support system. Traci invites her participating sellers to communicate via a forum which allows them to trade stories, advice and give encouragement and  advice. What better way to learn than by sharing your own stories and reading about others in similar situations. I highly recommend any small business owner to network in this way. You may know a handful of people starting a home run business personally but these forums introduce you to hundreds of people who are in the same boat.

To learn more about Sampler Village or to try one of the Sampler or Yummylicious Boxes visit the links below. These boxes are an amazing and affordable way to sample a wide variety of products at one time. They also serve well as Easter basket or stocking stuffers, office gifts, goody bag prizes etc.

How do you network? I’d love to hear some alternative or new ideas!

Sampler Village! Try a Box!

www.SamplerVillage.com

www.SamplerVillage.etsy.com

www.SamplerVillage.blogspot.com

How Did We Get Here?; Continuation (Plus some thoughts on product description)

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How Did We Get Here; Continuation (Plus some thoughts on product description)

In my previous posts I spoke a little about what made me start my own business from home. After doing so and networking with others online that have done the same I decided to ask some of them the same question; “How did you get your start?” I came across many answers. Some started their businesses after being laid off from a former position while others run their private businesses in tandem with their formal careers. I decided to share the story of a local business owner who works right here in the Tampa Bay Area!

Rana Wilson is an adjunct English professor at two schools in the Bay Area and is the proprietor and artist behind Definitive Designs handmade jewelry and accessories.

Miss Wilson holds a Masters degree with a concentration on the works of William Shakespeare (a woman after my own heart), but says she has been into arts and crafts since she was just a child.

“I’ve been a “crafter” my entire life and some of my earliest memories are of making things with my mom (and playing with her glue gun).  I began with gluing flowers onto things, making Christmas ornaments, moved into Cross-stitch and embroidery, picked up paper crafting, and finally, a few years ago, discovered beading.”

She now has a full inventory of beautiful and unique beaded jewelry pieces for sale on her shop on ArtFire.com.

The start of Definitive Designs seems to have developed from a little bit of serendipity,

“The business bloomed after a colleague literally bought the earrings I’d made right out of my ears, and then asked me to design several more pairs as gifts.  Prior to that, it was just something I did for fun.”

Her story truly stood out to me because it started with someone noticing and validating her talent.  Imagine someone being so taken with your work that they start naming prices before you even put the item up for sale. It has to feel pretty good!  When looking through Rana Wilson’s designs it is easy to see how her first customer was so taken with her jewelry. Each item is ornate and original. The quality and care she puts into her work is immediately visible.

What I love the most about Definitive Designs are the excellent product descriptions. The artist’s background in literature comes through in every line. I have found that an imaginative description of your product can be just as helpful in selling your product as a quality photograph. I wonder if some of you have found the same to be true. Sometimes I see products listed with full paragraphs of description and other times nothing at all. It has made me contemplate whether some online sellers feel it is necessary. I sure like a nice description of the meal selections on menus at restaurants and I try to provide a good description to go along with my inventory.

To check out Definitive Designs or Rana Wilson’s Blog follow the links listed below.

 

Artfire Shop: http://rlwshkspr.artfire.com

Blog: http://definitivedesignsbyrwilson.blogspot.com/

Facebook Page: http://www.facebook.com/definitivedesignsbyrwilson

 

Beautiful Death Earrings

Beautiful Death Earrings, my current favorite from Definitive Designs

How Did We Get Here?

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How Did We Get Here?

 

In my last entry I spoke a little about what made me start my own business. I think it was mainly out of creative necessity, whatever that means. Like I tried to explain before I was feeling stifled and needed an outlet.  I’m sure I had other reasons but that is what sticks out to me the most. Probably because it’s the area in which I have so far achieved the most success. I may not be getting rich quick off what I do and it sure has not solved all my problems but it defiantly helped heal my artistic and creative self and allowed me to grow in that way. At least I can always say it was successful in that way. This subject brings forth the discussion of why others choose to take this rout. Why start your own home-run business? I’m sure there are one million ways and variations by which one could answer this question.  To see just how varied the answers may be I have posed this question to several of my peers (and by peers I mean home business owners). They varied in age from 20-60 and live all over the country (one or two  even live an ocean away) but they all seem to have one common goal; to share their craft that they love and to make a living doing so. I interviewed working mothers, college students, even an Army wife living in Germany struggling to make her business a success thousands of miles from home. Please check in later this week as I delve into this question on a personal level. Everyone has a story to tell.

Side Note: Happy Valentine’s Day to all of you out there! Much love to any readers, lurkers or classmates. I hope those who have a somewhat cynical view of this day can take the romance and commercialism out of the equation and focus on love in general. As children my father never stuck us with a sitter while he took my mother out for a night on the town. He included my little sister and I in the equation. He brought us all little gifts and made reservations for 4. He gave my sister and me wonderful perspective on the “holiday” from a young age. The day can be about your love for your mother, your friends, your children or even your cat.  Doing something small for anyone you have love for today might make a world of difference. If you’re not in the giving mood then listen to a song you love or do something you love or are passionate about and use today as a reminder of the importance of the emotion.  xoxo

BTW,any USF readers please know that you can use student discount code GOUSFBULLS12 to get 12% off at checkout  at SleepyPoppyShop.etsy.com. 

Sleepy Poppy Shop Valentine

The Sleepy Poppy Shop, If I Only Had A Heart Valentine Gift Box

Poppy Shop Talk, Lets Talk Shop

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Poppy Shop Talk: Let’s Talk Shop

Lord, please let someone buy my stuff today.

This is usually my first thought each morning before I start my day; at least it has been ever since starting my own small business last year.

Last summer out of seemingly, nowhere I announced to my friends and family that had I decided to start a business selling my own homemade natural bath and body products. I told them that I had a plan, a theme and load of creativity waiting to be put to some use! Then I shut my eyes tight and waited for their reactions.

I was fortunate that most were supportive, and even excited! My fiancée assured me he would be by my side to help in any way. My best friend jumped in and volunteered to do all of my product photography free of charge. My cousin showered me with encouraging words and told me the she would, and this is a direct quote “advertise the crap out this thing!” However some were not as enthusiastic. My mother was silent for a while before she asked me how I was going to fund it. Others had similar concerns and said things along the lines of “In this economy?” I had been ready for all of those reactions. I said them all to myself 20 times over before I decided to share my idea. In the end I was lucky and with advice and friendly warnings they all eventually offered their full support and well wishes. That was when The Sleepy Poppy Shop began…well not quite. It began long before my ideas of a theme and a product line, long before I learned of websites like Etsy.com and long before I got the “okay” from my loved ones.

In December 2009 I received my BA in English Literature with a concentration in creative writing. All through my college career I had idea of what it was I planned to do with my degree when I graduated. I considered accruing my MFA and perhaps eventually a PHD in English so that I might one day teach at the college level while I continued to write and attempt to publish my own novels and short stories on the side. I also considered law school, an idea that excited my father. I planned to take my LSAT exam as soon as I felt confident and ready.

When my graduation came however, the brightness of my prospects was somewhat darkened by the news that my father had been diagnosed with cancer. With my youngest sister still busy working on her degree, my older brothers and sisters working to provide for their families and, my mother working to support everyone, I was the only one who no longer had any personal responsibility to speak of. I had graduated and no longer had a job away at school. I had no children and I was unmarried. I was the perfect candidate to come home and take care of Dad to help my family. So I did it, and I was happy to do it. I moved back home to Vero Beach, Florida, 3 hours away from the Tampa Bay Area where I had been living all through college. Every morning I woke up and drove my father back and forth to radiation and to his dozens of doctors  appointments. It wasn’t all bad. I reconnected with old friends; I got to unwind after my senior year and spent time with my family. Dad did surprisingly well and at the end of the summer when his radiation was over we had a huge 75th birthday party for him to celebrate. Our whole big Italian family came down to party and congratulate him. When the weeklong event was over I planned to leave home and return to Tampa Bay. Dad was doing much better. He no longer needed me to drive him around town and his prognosis was positive. I left in mid August 2010 to return to my fiancée who had since bought us a house in St. Petersburg. I was excited to start my new life and finally start the road to the career I always thought I would have after college. I was aware of the state of the economy in Pinellas County where we now lived, but I was optimistic and quickly started to send out my resumes, singing up for the LSAT and GRE exams and applying to new schools while I decorated and furnished my new little home. My bliss and optimism did not last long however. My mother called two months later with news that my father was in emergency surgery due to an intestinal rupture and that he might not make it through the night. I packed up my bags that day thinking that I would either return soon with blessed news or return after we put Dad to rest. I never thought that I would be gone for 6 more months.

Dad made it through. He was in ICU through Thanksgiving, then Christmas then New Years and finally on Valentine’s Day 2011 he was sent to an acute rehabilitation center where he stayed until early spring. We were by his side every day. When he finally returned home it was after several strokes, a major sepsis infection and an episode of cardiac arrest. He was in bad shape and the responsibility of his care fell into my lap once again. I had the help of my younger sister this time but the level of his needs was something I never thought I would survive. My mother refused to send him to a nursing home and so my sister and I became his nurses. We fed him, dressed him, took him to the bathroom and did all that goes along with elder care. I helped for months until I started feeling like my life was never going to be able to start. I had been waiting for a year just to START my life and it kept getting put on hold. I was losing myself. When my mother finally got an established nurse after a few months I ran back to the Bay Area as fast as I could. I knew the current level of unemployment but I was still depressed with the lack of interviews I was getting, besides after all that had gone on in my life I no longer knew what I wanted to do with my degree. The one thing I still felt confident in was my creativity. I could still write stories, I could still draw and paint and make crafts. One day when I was feeling particularly down about my family issues and the current state of my life, something clicked. I knew I had to turn the little hobbies that made me happy into something bigger. I had to because I had no other drive left. When I got the idea to make my own organic exfoliating soap products the ideas just kept coming. I used the seed from my favorite flower as the exfoliant. I used references to some of my favorite literature as a theme. I had found something that was making me happy again, something that was mine. It made me happy, gave me pride and with that came a better outlook. I applied to masters programs again, my relationships with loved ones improved and my life turned around.

Now every day I work on my business in some way. I make a new product. I design labels. I crunch numbers and I fill orders (that’s the best part). I go to school and I continue on with life. It’s still new. It may succeed. It may fail but I will never regret trying to run my own independent and creative business because it pulled me out of a rut I could have easily gotten stuck in. Through this process I have met many others who have done the same. They may not all have the same story or reasons for starting a small business but we are all trying, fighting similar obstacles, dealing with the same economy and struggling to do what we love. I hope to use this space to talk about this. The life of a small business owner is an interesting one. What’s life like when you are your own boss? What’s life like when you are your only employee? I hope to delve into the next generation of independent entrepreneurs, share in our success, learn from our failures and inspire others who may be sitting at home with the next great idea and I hope you will join me!

My business

My own business